This year’s Toronto International Film Festival (TIFF) will feature two
important cinematic contributions made by Cineplex employees.
For the first time, members of the Entertainment Content team wrote,
shot and produced both the TIFF Volunteer and Midnight Madness
trailer spots, which will be played prior to all featured films at the
festival. The trailers, which were written by Cineplex’s Andrea Miller,
Rachel West, and Rob Lazar (who was also director and producer
on both trailers), celebrate the 2,500 TIFF volunteers who bring the
festival excitement to life.
The TIFF Volunteer trailer, endearingly called “Dancing in the Streets,”
stars Michelle Mylett with a veritable who’s who of Hollywood dance
movies referenced throughout and is set to the grooves of Katrina and
the Waves, “Walking on Sunshine.” The Midnight Madness trailer (or
“It’s Alive”) features a twisted take on the classic Frankenstein story. A
spot made specifically for the 25th anniversary of Midnight Madness; it
stars Lars Classington as Igor and Andrew Kines as the Mad Scientist.
Titles were provided by Adam Beck and colour corrections made by
Charles Noseworthy, both from Entertainment Content.
In addition to this, Cineplex produced this year’s TIFF print ads
in-house with the help of our design team, including Mike Lucas,
Todd Haskins, and Kyle Wagg. Cineplex is also the official sponsor
of the TIFF Volunteer Programme and will provide all 14 screens at
Scotiabank Theatre Toronto for use during the festival.
To view the trailers, visit our Movie Blog at Cineplex.com after TIFF
officially kicks off on September 5.
important cinematic contributions made by Cineplex employees.
For the first time, members of the Entertainment Content team wrote,
shot and produced both the TIFF Volunteer and Midnight Madness
trailer spots, which will be played prior to all featured films at the
festival. The trailers, which were written by Cineplex’s Andrea Miller,
Rachel West, and Rob Lazar (who was also director and producer
on both trailers), celebrate the 2,500 TIFF volunteers who bring the
festival excitement to life.
The TIFF Volunteer trailer, endearingly called “Dancing in the Streets,”
stars Michelle Mylett with a veritable who’s who of Hollywood dance
movies referenced throughout and is set to the grooves of Katrina and
the Waves, “Walking on Sunshine.” The Midnight Madness trailer (or
“It’s Alive”) features a twisted take on the classic Frankenstein story. A
spot made specifically for the 25th anniversary of Midnight Madness; it
stars Lars Classington as Igor and Andrew Kines as the Mad Scientist.
Titles were provided by Adam Beck and colour corrections made by
Charles Noseworthy, both from Entertainment Content.
In addition to this, Cineplex produced this year’s TIFF print ads
in-house with the help of our design team, including Mike Lucas,
Todd Haskins, and Kyle Wagg. Cineplex is also the official sponsor
of the TIFF Volunteer Programme and will provide all 14 screens at
Scotiabank Theatre Toronto for use during the festival.
To view the trailers, visit our Movie Blog at Cineplex.com after TIFF
officially kicks off on September 5.
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